There are plenty of pubs that men would recommend to each other. Maybe for its great ambiance, or the friendly and personable bartender, or maybe for having some of the lowest prices in town or simply for having the tastiest shrimp available; whatever it may be, these places tend to get by on word of mouth and while this an effective form of advertising, the accessibility of the internet and smart phone technology has moved the concept of personal recommendations into a whole new field.
Before, word of mouth simply meant that the friends and family members who would actually listen to your recommendations would actually try it out. But with today’s technology, even a complete stranger might be heading off to your favorite tap on account of a properly posted Tweet.
Good customer reviews, combined with easily usable references such as recommended items on the menu, location directions and the use of technology such as GPS makes things a whole lot easier –and more encouraging for people to try out new places that they have never seen.
The presence of location based applications also affects plenty too. Foursquare not only keep track of the number of times people go to a location, but that are also ways for people to leave their virtual remarks and reviews of a store.
Of course, reviews can go bother ways. As many stores have seen how valuable getting good internet rep can be, criticisms can also mean bad news. As many of you might realize, it is far easier to discourage than to actually encourage others and if people originally had not known of a location, the less they would care about it if all they hear are complaints.
In this regard, stores these days find themselves being more rewarded and successful for being the best that the can be. Gone is the notion of having to cut down on services to save costs –the small time and energy investments to improve a store are paying themselves back more than twofold.
