A new report released by Strategy Analytics, reveal that there is going to be surge in data traffic, and thereby advised mobile carriers to brace up for the challenge. Strategy Analytics hinge their report on the increase in the use of mobile phones to access the internet. Users these days access social network sites like Facebook, check their webmail and visit other web locations with the use of their mobile devices.
The report, according to Strategy Analytics reveals that mobile phones usage is likely to generate an amount of data expected to reach a 2.2 Exabytes, with web browsing accounting alone for 84% of it. However, Strategy Analytics notes that this amount of traffic is equal to watching 120,000 years of quality DVD Videos.
The research firm advised that mobile phone carriers should seriously consider the explosion in web browsing usage and apply measure towards preventing potentially threatening issues that may arise from it. As the appetite of mobile data consumers continue to increase, the reality of the likely consequences for data jam will likely reveal itself as the years go bye. There are mobile phone data providers that offer low tariffs and flat rates to consumers in order to increase their subscriber base and also satisfy consumers, but the implication of this is a continued increase in demand which may make the threat become a reality.
In a nutshell, data traffic generated by mobile phones and smartphones is expected to rise significantly, representing 30% of total data traffic in the year 2013. There is no doubt that mobile browsing will drive a huge size of this data growth. Every mobile service provider surely wants to increase their subscriber base, but can they afford to ignore the likely issues that may arise from this? The year 2013 is not too far off, but something can be done to address every issue that result.












