Without a doubt, the Windows operating system is the single most successful operating system for desktops and netbooks. With this, Microsoft was able to establish the company as the leader in the computer industry. This is probably why it is such a big deal for MS that after they were trying to do the same with the smart phones, they completely failed.
In fact, they were pretty much behind the with the whole smart phone era. And by the time 3G and WiFi became common place –and smart usability moved from the business clients to the general users, the Windows Mobile OS could not keep up with the new dynamic user interfaces and the inclusion of mass market appealing capabilities such as social networking integration, games and media playback.
According to Steve Ballmer, current CEO of Microsoft, they missed out on an entire generation of smart phone users. They did nail a significant portion of the business industry –managing to take second place to BlackBerry (which is the only spot which is ever going to be open as RIM is completely dominating that field), and MS is still enjoying a moderate degree of success in the smart phone industry.
But with the shift of users leaning more and more towards general users, Microsoft has to face the fact that they need to change the OS.
And thus we have the upcoming Windows Phone 7. The new OS is everything that the older mobile platform is not. It is dynamic, hip, stylish, fresh and fun. It takes away the serious air and complicated controls of the WinMo UI and brings in a new multi-touch capable, intuitive touch screen user interface. It also brings in new features such as Bing search, Zune media and Xbox Live Games as well.
