While the current recession has hard hit many large enterprises, Samsung has been making giant strides against the tide, thanks to their innovative touchscreen phones. According to a recent report, their sales have already reached the 50 million mark. Of course the overall sales position of Samsung indicates an upward trend but it is largely the contribution of the touch phones that are gaining popularity day by day.
Looking at the break up one would find that 10 million of the 50 are Samsung S5230 Star model. The product only came out in May and is already making waves in the mobile market. Astute business sense helped those at the helm of affairs in Samsung realize that there is a great scope with such touch phones and their hunch came out to be true. Star in fact, continues to be the fastest selling touch phone in the market today.
Close on the hills of Star is the Samsung F480 Tocco that has already sold around 9 million units. Unique feature of this model is that it has been released and re-released quite a few times. There was the Rockstar and La Fleur editions and today there is the Hugo Boss Edition as well. F480 has been further updated to F480i and it includes much of the latest Samsung TouchWiz interfaces.
Waiting in the wings for the coveted top position in the race is the Samsung S3650 Genio that was released only a short time ago and has already sold more than 3 million units. In all, the sale of Samsung touchscreen phones has already reached the 50 million mark and out of them 40 million were sold during the current year alone.
These are not all. Overall percentage of touchscreen phones in all Samsung phones has now reached a staggering 20% as against only 5% sometime ago.
