Samsung recently announced that it would be rolling out a Diva mobile phone design line sometime during the first quarter of 2010. This comes as a surprise to many, even to those that follow the company and its products closely. Not much was mentioned at all about it until a week ago when the company made its announcement at a Corby event.
The two Diva mobile phones are the Samsung S7070 and the S5150. The S5150’s codename was Olivia during the production period. These phones are quite different from each other. The S7070 is a touchscreen and the S5150 is a clamshell. This isn’t the only difference. Neither have a heck of a lot in common besides their external, 3D, quilted pattern and the fact that they target female mobile phone users.
The Samsung S7070 has a three inch touchscreen display, TouchWizUI and a 5 megapixel camera with an auto focus feature. Users can add memory with a MicroSD card and listen to music on the phone’s FM radio. The Samsung 7070 also gives users access to some social networking sites such as Myspace. This is a nice feature that more and more mobile phones are making available. Manufacturers are beginning to understand the importance and power of social networking sites in people’s lives and have begun to incorporate them into their products.
The other phone in the Diva line is the Samsung S5150. It is a clamshell, flip phone. It doesn’t have as many features as the S7070 and is expected to be priced lower. This phone has a QVGA display screen which is 2.2 inches. There is a second display screen that can be found beneath the mirror panel. Users will be able to read basic information from this second display screen, specifically the time, date and how much battery power remains at any given moment. The phone also comes with a 3 megapixel camera. All-in-all, it seems like a decent phone. The real draw, however, will likely be the feminine and fancy design of the phone. Samsung is counting on the raised, quilted pattern design to draw female mobile phone buyers in.
