“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010.”
Right. Read it again. Then try just once more. Now try and equate that tripe with a mobile phone. You heard us. A mobile phone. The Sony Ericsson Jalou, in case you were wondering.
Now, regardless of whether you think the above quote is actually in anyway true in relation to the fashion trends of 2010 (our guess is not even slightly, but then we’re a cynical lot), we’re more concerned about what that kind of language is doing in relation to a phone in the first place. Because a phone is a phone, not a piece of fashion.
A phone can be a fashion statement, yes. A phone can be an accessory, sure. A phone can even be something you buy more for how much people are going to be impressed by its looks as for what it can do to make your life better. But a phone is not, can not, never has been, never will be and never should be part of the fashion world. High fashion is over here (in London, let’s say), whereas mobile phone manufacturing is over here (in, say, a small industrial town in Korea). And we think most people know that. Most people aren’t looking for ‘jewel accents’ or ‘hidden depths’ in their phones. They’re looking for phones. For internet connectivity. For megapixels. For gigabytes.
Most people realise that. The chumps who’ve made the Sony Ericsson Jalou seem, however to have failed. Anyway, check out this Sony Ericsson Jalou review for more information, less cynicism. Or for the really brave, check out the video below.
