Jul 28
The power of today’s technology –particularly media, is quite immense. Take Apple’s Antenna issue, which they ‘addressed’ a couple of weeks ago with a quick emergency conference that debuted an antennagate song, Steve Jobs’ latest excuses and several allegations about other mobile phones, manufacturers and the phone industry in general with regards to antenna technology.
Before, it would have taken plenty of time before each company would be able to have their say and for members of the mobile phone community to be able to tell each other about individual findings. Now, thanks to the internet, all it takes is a week or even less to get word around.
Anyway, last week was full of official statements and indirect comments from other mobile phone manufacturers disagreeing with Apple. Now a private research company based in Germany, Stiftung Warentest, has announced that the iPhone 4’s antenna issues are unique.
And this is more than just trying to make simple calls on the phone and occasionally touching the handset’s exposed antenna. The German research company has put the iPhone 4 in a serious battery of tests to see how much signal is really lost when the device is touched or held.
According to the results, 90% of signal strength is lost when the antenna is touched. While it is common to lose a certain degree of signal power, losing 90% is just too much. No wonder that that iPhone 4 has a big history of dropped calls even though the device has only been launched recently.
On average, mobile phone users operate in an environment where the signal strength is not perfect. But at any strength well over 50%, one would still expect a smart phone to be functional and even handle a phone call (not minding voice quality that is); to see that Apple’s device will not work unless the actual signals are perfect, than the iPhone 4 is certainly designed with a major flaw.
Jul 26
Apple’s signature bumper cases have now become an indispensable companion to the iPhone 4. Considering the reception problems their poor design has caused and the amount of negative press they have garnered recently, Apple is taking a more proactive approach to solving consumer problems.
For those who do not know, they have recently announced that there will be an issuance of bumper cases at no cost in order to improve the performance of the Apple iPhone 4. For any user who has previously bought an official bumper case, a rebate may be applied for at official Apple Store branches, those who remain dissatisfied may still return their units for a full refund within 30 days of purchase.
That being said, it seems that these same bumper cases are no longer available for purchase from the company’s online store. The price displayed has even been switched to zero and a note confirming that Apple is fulfilling their promise to its users is posted at the bumper’s product page:
“iPhone 4 Bumpers are currently unavailable for sale.
Apple will offer a free iPhone 4 Bumper or other select cases to iPhone 4 customers. Details on how to order a free Bumper or case will be available soon on apple.com.”
Also, some of those who have bought a bumper case from the online store have received an email from the company informing them of their respective purchase refunds being processed automatically.
Since the number of iPhone 4 toting customers are in the millions range, Steve Jobs said that Apple’s bumper case supply is not enough to meet the demand. The removal of iPhone 4 bumpers from the online store, along with the production of new cases, seems to be a step in the right direction to make sure everyone is satisfied with their Apple product.
Jul 23
Apple has been putting the antenna of the N97 Mini to test in a recently uploaded video that shows the signal bars on the Symbian smart phone dropping from a full 7 down to 2 bars just by being held in the hand. While this may seem like collaborative evidence to the argument that Apple is presenting, they are taking the whole concept out of context.
Sure, looking at the video might seem like Apple was right all along. But many are forgetting the fact that the Nokia N97 Mini has been out since last 2009. That has given Nokia owners more than enough time to air whatever possible complaints they may have. So far, the only issues that Nokia has had to contend with are some firmware freezing issues that were easily resolved (most likely left over from the more unstable firmware on the original non-mini Nokia N97).
Simply put, the N-series handset does not suffer from the antennagate issue. Never has Nokia ever needed to pull an emergency press conference to explain their handsets, nor does the N97 Mini need to be used with a casing to work properly.
The biggest clincher would have to be the fact that even if the signal drops to a lower bar, it is not enough to drop calls. Maybe, bringing the N97 Mini to a very low reception area might suffice for a dropped call. But in almost a year of use, N97 Mini owners has never had a problem with dropped calls (else they would be openly complaining about it).
Apple presents a very intriguing argument for anyone who is not too familiar with the facts and the nature of the problem. And in that regard, they would succeed. But misdirection can only go so far –particularly when they are dealing with devices that are already tried and tested.
Jul 20
Apple certainly has a tendency for making enemies, and this time, they managed to gain the ire of the quiet folks at RIM.
Seriously now, does Apple really care about other companies in the industry? Steve Jobs said in his emergency conference that he and the folks at Apple have considered getting a “wall of PR” to shield them from the troubles of having to deal with issues such as the antenna problem. They certainly ignored the issue long enough, but they still need a good PR crew to stop them from saying things that would offend plenty of people
For those who missed on the emergency Apple conference held last Friday, Steve Jobs decided that the problem with the iPhone 4 was not a rare problem and that other mobile phones were prone to losing signal.
This comparison, however, is exaggerated. After all, all mobile phones will lose a couple or so bars of signal if held in a certain way. But it is only the Apple iPhone 4 that loses signal so badly that calls actually get dropped. Regardless, Jobs still decided to say that the BlackBerry Bold 9700 was also prone to the issue “just like the iPhone” –a comparison that the folks at RIM cannot take sitting down.
According to the chiefs at RIM, they have been working hard at developing and manufacturing products that provide the world with high quality devices. This includes all aspects of product design which includes the technology that they use for antennas. To their credit, not a single BlackBerry handset has ever suffered from antenna issues.
Apple certainly was not in a position to bring in a BlackBerry handset in the event. The CEO’s of RIM also stated that, “One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity”.
Jul 19
It was only a short while ago that the new iPhone iOS 4.0.1 update has been released and aside from a new color scheme for some side applications, the biggest addition here is the fact that Apple has changed how the device would calculate the signal for users.
With the new OS update, the signal bars rarely ever show a full signal; which is quite odd for locations where other devices are working just fine. Apple has also made it easier to see how low the signal for an area is by adjusting the sizes of the graphics to show slightly larger bars than usual. It seems that Apple really wants to emphasize that with the iPhone 4, getting a good signal is no longer a possibility.
But is this really the solution to the iPhone 4 antenna problem? It is not. The device would still drop an ongoing call if a certain part of the handset was pressed during operation. This would have been okay (or at least, less of an issue) if it was an obscure part of the handset that was not often touched. However, the part is an exposed piece of plastic where the metal antenna boarder around the device connects to the phone –it is situated in an area that is prone to be touched if the handset is held with the left hand.
Apple has even stated that users are simply “holding the device wrong”, ignoring the fact that the problem still lies with their hardware.
Many users tired of waiting for an actual solution that works, have resorted to using more creative ideas in improving the performance of their device. Some would cover the antenna with some tape while others have reported that a small coat of nail polish is enough. Others simply place the handset in a protective case which prevents the antenna from being directly touched.
