Vodafone is proud (for good reason) to announce that all text donation made through the network operator’s special numbers will be given to charities 100% -no texting or transaction charges will be deducted from the amount that is transferred. In what is considered to be one of the most generous and ingenious ways of promoting the spirit of reaching out to others, mobile network operator Vodafone seems to have just hit the sweet spot.
In today’s society, there are plenty of people who are willing to help aid many important charities and causes –if only financially. Time and energy are resources that people are not always willing to share, and often, even the simple act of handing out a check may take plenty of time and effort.
This is what makes text donations so successful and basically what makes any drive successful too. Mobile phones provide convenience: and instant and easy way to help out without having to take an hour away from work or other activities.
The medium is already successful as it is. After all, almost everyone in the UK owns a mobile phone and the process is as simple as texting a single message. The effort and energy needed is minimal, and the only time lost is a little under a couple of minutes at best. The greatest and most rewarding part of the whole act is that people still know they got to help out too.
Now, Vodafone is encouraging more people to start or keep donating through their channels. With a promise that all the proceeds would go to charity, many more people will be inclined to make donations (after all, having several donation transactions would originally rack up on a monthly bill).
Of course, the biggest beneficiaries are the charities, volunteer groups, causes and relief centers that would be receiving the donations.













