Jul 28

The power of today’s technology –particularly media, is quite immense. Take Apple’s Antenna issue, which they ‘addressed’ a couple of weeks ago with a quick emergency conference that debuted an antennagate song, Steve Jobs’ latest excuses and several allegations about other mobile phones, manufacturers and the phone industry in general with regards to antenna technology.

Before, it would have taken plenty of time before each company would be able to have their say and for members of the mobile phone community to be able to tell each other about individual findings. Now, thanks to the internet, all it takes is a week or even less to get word around.

Anyway, last week was full of official statements and indirect comments from other mobile phone manufacturers disagreeing with Apple. Now a private research company based in Germany, Stiftung Warentest, has announced that the iPhone 4’s antenna issues are unique.

And this is more than just trying to make simple calls on the phone and occasionally touching the handset’s exposed antenna. The German research company has put the iPhone 4 in a serious battery of tests to see how much signal is really lost when the device is touched or held.

According to the results, 90% of signal strength is lost when the antenna is touched. While it is common to lose a certain degree of signal power, losing 90% is just too much. No wonder that that iPhone 4 has a big history of dropped calls even though the device has only been launched recently.

On average, mobile phone users operate in an environment where the signal strength is not perfect. But at any strength well over 50%, one would still expect a smart phone to be functional and even handle a phone call (not minding voice quality that is); to see that Apple’s device will not work unless the actual signals are perfect, than the iPhone 4 is certainly designed with a major flaw.

Jul 26

Apple’s signature bumper cases have now become an indispensable companion to the iPhone 4. Considering the reception problems their poor design has caused and the amount of negative press they have garnered recently, Apple is taking a more proactive approach to solving consumer problems.

For those who do not know, they have recently announced that there will be an issuance of bumper cases at no cost in order to improve the performance of the Apple iPhone 4. For any user who has previously bought an official bumper case, a rebate may be applied for at official Apple Store branches, those who remain dissatisfied may still return their units for a full refund within 30 days of purchase.

That being said, it seems that these same bumper cases are no longer available for purchase from the company’s online store. The price displayed has even been switched to zero and a note confirming that Apple is fulfilling their promise to its users is posted at the bumper’s product page:

“iPhone 4 Bumpers are currently unavailable for sale.

Apple will offer a free iPhone 4 Bumper or other select cases to iPhone 4 customers. Details on how to order a free Bumper or case will be available soon on apple.com.”

Also, some of those who have bought a bumper case from the online store have received an email from the company informing them of their respective purchase refunds being processed automatically.

Since the number of iPhone 4 toting customers are in the millions range, Steve Jobs said that Apple’s bumper case supply is not enough to meet the demand. The removal of iPhone 4 bumpers from the online store, along with the production of new cases, seems to be a step in the right direction to make sure everyone is satisfied with their Apple product.